Launching Tinder Case Study | Mischa Armada

Launching Tinder

Changing the way we meet

Changing the way we meet

launching tinder
launching tinder

Role

GTM Launch Team

Digital Marketing

Client

Launching Tinder

CATEGORY

online dating, consumer internet, mobile app

Year

2012

Services

Art Direction

Brand Strategy

Digital

Marketing Materials

Packaging

Visual Identity

Client

Launching Tinder

Location

online dating, consumer internet, mobile app

Year

2012

RESULTS

  • 20,000 downloads in the first month, scaling to 1 million within six months.

  • Users spending an average of 90 minutes per day on the app, signaling deep engagement.

  • By 2024, 97B+ matches and 20M active users, cementing Tinder as a category-defining, top-grossing app.

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