Launching Tinder
Role
GTM Launch Team
Digital Marketing
Client
Launching Tinder
CATEGORY
online dating, consumer internet, mobile app
Year
2012
RESULTS
20,000 downloads in the first month, scaling to 1 million within six months.
Users spending an average of 90 minutes per day on the app, signaling deep engagement.
By 2024, 97B+ matches and 20M active users, cementing Tinder as a category-defining, top-grossing app.

