Mischa Armada

Strategy, growth, and what comes next.

Building culture-shaping companies.

Mischa Armada partners with founders and organizations at pivotal moments—bringing clarity to complexity and turning ambition into momentum. From GTM and positioning to AI orchestration, her work connects market signals, systems, and execution.

About me

background

Mischa Armada is an L.A. based marketing and growth executive with 16 years of proven expertise building, scaling, and transforming high-growth SaaS, AI, and marketplace startups from launch to acquisition. From launching Tinder to market, growth at Honey (acquired), to spearheading marketing at Kourts (acquired) — her work has generated over $15 billion in market value and elevated experiences for billions of users worldwide.

Currently

Currently, Mischa is Principal at Second Horizon partnering with ambitious founders of Seed to Series B companies to solve and accelerate their next stage of growth. Combining her creative marketing expertise, technical fluency, and executional prowess, Mischa’s led growth initiatives for partners including Nike, Veuve Clicquot, Roam, Outsite, Baboo, Knowable, and Coachella.

Mischa Armada in Namibia
Mischa Armada at the Case Study House